Donna Newlun

Multi-Channel Campaign: Fresh Fare Farms

Project Source: Coursework

Fresh Fare Farms is a multichannel advertising campaign created to reach a younger audience, explain the company’s sustainability efforts, raise awareness of food insecurity, and promote Hunger Action Month. The campaign includes an animated advertisement, an Instagram carousel, and a magazine advertisement.

Consistent typography, color, messaging, and imagery connect the three formats and make the brand recognizable across channels. The designs use clean layouts, concise information, strong imagery, and clear calls to action to suit an audience that prefers quickly digestible content. Although each advertisement responds to a different format, all three communicate the relationship between local agriculture, environmental responsibility, family meals, and community support.

Fresh Fare Farms needed a campaign that would connect with a younger audience while explaining its sustainability practices, drawing attention to food insecurity, and promoting Hunger Action Month. The campaign had to work across an animated advertisement, an Instagram carousel, and a magazine advertisement without losing its visual identity.

The target audience prefers simple layouts, quickly digestible messaging, engaging visuals, and clear calls to action. I used those preferences to determine how much information each format should present and how viewers would move through it. The messaging connects locally sourced food with reduced food miles, environmental responsibility, family health, and support for community food banks.

I repeated the campaign’s typography, palette, photographic direction, and overall tone across all three channels. Each piece uses strong hierarchy, readable type, white space, and imagery that reflects fresh food and local agriculture. The magazine advertisement provides room for a more detailed explanation, while the carousel breaks the message into smaller segments and the animated advertisement communicates it through a shorter sequence.

The completed campaign demonstrates how one central message can be adapted to different viewing environments while remaining recognizable. It also shows my ability to balance brand consistency with the individual requirements of print, social media, and motion-based advertising.